Having gained initial traction due to their proven or reputed amplification of workplace productivity, enterprise collaboration software solutions focus on one of more of the following components used in most major business verticals: The forecasted CAGR for the global enterprise collaboration service market between 20 is 11.6%. This demand is driven by the widespread usage of social networking websites, increased usage of mobile devices, rise of globally distributed employee networks, and the growing need for improved connectivity and efficiency in enterprise mobility. The Enterprise Collaboration Software Marketĭemand for enterprise collaboration software solutions is at an all-time high.

That’s right, Dropbox wants to “reimagine the way work gets done” they’re planning to focus on the Enterprise Collaboration Software Market for growth in the future, expanding out of their core competency, in an increasingly competitive cloud storage market, to focus on the very fragmented Enterprise Collaboration Software Market with a lot of growth potential. Today, Dropbox is well positioned to reimagine the way work gets done.” “Our market opportunity has grown as we’ve expanded from keeping files in sync to keeping teams in sync. In a plot-twist, Apple and Amazon don’t feature, while Microsoft and Google only partially do but it’s not for their cloud storage capabilities. (2) It gave us Dropbox’s S-1 filing, which introduced quite a different view on who Dropbox actually thinks its competitors are.

The IPO was strategically interesting for two reasons: (1) It highlighted that most of the reporting media focused on Dropbox as a cloud storage provider by listing the newly public company’s main competitors as Apple, Google, Microsoft, and Amazon, focusing on their competing products for “storing documents, photos and other files online.' In March of 2018, Dropbox tended its IPO to a roaring success on the stock market as shares were up nearly 36 percent at end of day for the IPO with a valuation of around $10B.

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